Hama processes almost two thirds of its orders through the ABRA E-shop.
|FIELD||Data visualization, Trade|
|ANNUAL TURNOVER||400 mil. CZK|
|PLACE||South Moravia Region|
Hama’s Czech representation was looking for a comprehensive business and administrative tool. At the same time, it needed an effective solution for data communication with the German concern. It has chosen the ABR Gen flexible information system, which processes almost two thirds of B2B orders through the integrated ABRA E-shop.
E-shop is always a living thing. We can never say we’re done. We follow the trends in the e-commerce area and we work them into our e-shop with the help of ABRA Software consultants. From my point of view, after expanding our e-shop with specific features, we have a better overview of business data than our German colleagues. I have got to like sending the tables by e-mail. In ABRA BI, I track turnovers, best-selling goods, I check margins, customer development, stock status, and the hard-to-sell products. ABRA BI saves me a lot of time.
The basic selling tool of the company is a B2B e-shop, through which 58% of orders are processed. Hama uses an e-shop integrated in the ABRA Gen information system. In ABRA BI, the company automatically generates fifteen different reports in which it tracks turnovers, top sellers, margin, customer development, warehouse inventory levels, and other important business information.